Art Van Outdoor
Background
Previously known as Art’s Backyard, Art Van Outdoor was the relaunch of the outdoor department. This “new-look” was to be introduced alongside the spring catalog.
Background
Previously known as Art’s Backyard, Art Van Outdoor was the relaunch of the outdoor department. This “new-look” was to be introduced alongside the spring catalog.
"Art’s Backyard" was the previous name for the outdoor department. Art's Backyard, seen below in the 2017 & 2018 outdoor catalogs, was incompatible with the design of the 2019 spring catalog. In an attempt to unify the brand more, the name for the outdoor department was changed to "Art Van Outdoor."
2017 Outdoor Catalog
2018 Outdoor Catalog
2019 Spring Catalog
To get the word out, an email strategy was assembled for early access & official launch.
Early Access Footer
Standard Header & Footer
Standard Header & Footer
Themed Email
Posts on social media were essential to advertise the official launch.
If one was to interact with an email or social, the customer's experience would continue here.
Landing Page
Global Banner
This asset would be visible on every page of the website, informing customers who didn’t receive an email or see social.
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