Partner: Erika Ash
Background
ArtVantage Rewards was the first loyalty program associated with the Art Van Signature Card. Members were organized into four groups: Red, Gold, Platinum, & Black. Each group had a variety of perks & rewards.
ArtVantage 1.0 launched in the summer of 2019. Creative mainly consisted of a series of direct-mailers, brochures, a landing page, and emails, including birthday specials & close-to alerts. Each of these assets and more required redesigning for 2.0.
For ArtVantage 2.0, new perks were to be promoted like concert & sports tickets, discounts, and casino vouchers. This brochure was created to kick off the new look.
Because the time allotted for each advertisement was limited, we needed to decide which information was important and how to layout it out & present it.
After many trials & edits, these graphics were used at the Little Caesars Arena in Detroit, Michigan. Spectators at Red Wings hockey games could watch them.
TV L-Wrap
Upper & Lower LED Ribbon
Full Screen Wall Displays
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