Art Van had more to offer than furniture. They not only gave back to the community, they also promoted name brands like Magnolia Home, and provided interior design services, among other services.

But, Art Van had no way of communicating these to customers.

We wanted to communicate Art Van's services & activities while still looking like the Art Van brand, using furniture as a central element for each theme.

Keeping with Art Van's brand, we used a square-like element to surround the theme, Get Real. We placed furniture underneath to maintain our identity.

Working hand-in-hand with the photo studio, we created the following custom images that worked perfectly for this campaign.

Each email showcased one of the themes, represented by the custom imagery to best explain the service or activity to the viewer. Here are a few of the strongest performing emails.

Footer
To tie the whole campaign together, the footer scrolls through each theme.