Background
Art Van PureSleep was Art Van Furniture’s mattress division that carried many name brand mattresses and pillows, including Tempur-Pedic, iComfort, Sealy, Beautyrest, Sleep To Live, Kingsdown, & King Koil. Additionally, they also provided services like "The Rest Test" to help customers find the mattress that best fits them.
Previously, PureSleep emails consisted mainly of a price-and-item strategy. The emails would begin with the sale promotion followed by a list of products customers could browse.
Many themes were created for the PureSleep Educational campaign. Below showcases the strongest performing emails:
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