Emily Smith

Learn More About PureSleep


Art Van PureSleep was Art Van Furniture’s mattress division that carried many name brand mattresses and pillows, including Tempur-Pedic, iComfort, Sealy, Beautyrest, Sleep To Live, Kingsdown, & King Koil. Additionally, they also provided services like "The Rest Test" to help customers find the mattress that best fits them.

Previous design

Previously, PureSleep emails consisted mainly of a price-and-item strategy. The emails would begin with the sale promotion followed by a list of products customers could browse.


PureSleep had too many name brands & services. These were lost within the price-and-item strategy.


Create a series of emails that employeed an alternative strategy that educated customers & showcased PureSleep's perks

The Emails

Many themes were created for the PureSleep Educational campaign. Below showcases the strongest performing emails:


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