Emily Smith
I'm Emily. Welcome to my

Portfolio
& Studio.

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Projects
Bio
It's still me,

Emily Smith.

Friends call me Smitty, but you can stick with Emily if you'd like.

Job Experience


Graphic Designer
Loves Furniture

October 2020 – December 2020

Collaborated with cross-functional team members to design and produce marketing assets like web/UX & emails.

  • Designed web banners for lovesfurniture.com.
  • Collaborated with other designers, directors, & copywriters to create series of emails.
  • Influenced design assets for sale promotions.
  • For daily projects, worked with developers, directors, & developers.

Freelance Graphic Designer
Harsens Island Distillery

September 2020 – November 2020

Developed a branded digital experience & other assets that showcase the tasting room, the spirits, & brand of Harsens Island Distillery.

  • Created a full UX-responsive website, built to accommodate the future growth of their brand.
  • Designed labels for their Private Reserve, a specific line of bourbon whiskey.
  • Established & maintained project timelines.

Digital Designer
Art Van Furniture

June 2018 - March 2020

Designed digital marketing assets for full-scale promotional campaigns that consisted of web/UX, social media, display ads, & emails.  Collaborated with cross-functional team members to design and produce marketing assets.

  • Designed 100+ web banners for artvan.com
  • Developed animated social posts for best practices & performance testing, one-offs, & promotional campaigns.
  • Designed emails for deployment of a list of 1.4 million subscribers.
  • Collaborated with photographers, photo-retouchers, & copywriters to develop specialized email campaigns.
  • Created animated graphics for strategic partnerships consisting of the Detroit Red Wings, Pistons, Tigers, DTE Music Theater, & Chicago Bears.
  • Designed assets for Art Van’s first rewards program, ArtVantage Rewards.
  • Conceptualized full-scale promotional campaigns.
  • Influenced design assets for every sale promotion.
  • For daily projects, worked with project managers & developers, then expanded to digital marketers & creative directors.
  • Designed email invites for galas, catalog launch parties, design workshops, & store grand openings.

Junior Graphic Designer
Design Project Center

September 2017 - May 2018

As a student, worked with clients, including the West Michigan Graphic Design Archives.

  • Established project goals & concepts, using the design process & UX design.
  • Created budgets, project timelines & managed agendas.
  • Developed a brand for a recruiting event & implemented a new feature for a website.

Volunteer Graphic Designer
Neighborhood House

May 2017 - August 2017

Worked as a volunteer freelance graphic designer.

  • Developed brand standards for future fundraising events.
  • Designed postcards, event flyers, & business sign, and created conceptual designs for a donor wall.

Education

Ferris State University
College of Business

Graduated May 2018

Bachelors of Science, Graphic Design

Minor in Advertising / Integrated Marketing Communications

Organizations

AIGA, Professional Association of Design

Since September 2016

Oakland Cobra Softball 12U Assistant Coach

Since September 2019

Ferris State university Varsity Softball

August 2014 – May 2018

Proficiency


Photoshop • Illustrator • InDesign • AfterEffects • Premiere • Rush • Sketch • Wix Website Builder • TextMate • Salesforce Email Marketing Cloud

Design Exposure

Herman Miller Tour

Zeeland, MI  |  November 2017

Studied UX design on print & environmental, and how to arrange print specifications.

Aiga Design Conference

Minneapolis, MN  |  October 2017

Listened to design seminars, reviewed students portfolios, & spoke with renowned designers.

Newell Brands Tour

Kalamazoo, MI  |  October 2017

Discussed development for mass-production design & package design techniques.

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